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Wilbur Chocolate Home > about us > news > press release

The Chocolatier’s Workshop

 press release:
For Immediate Release: February 12, 2010
Contact: Nicole Reichert, (952) 742-4204, nicole_reichert@cargill.com

Cargill to host two upcoming workshops for aspiring chocolatiers
The Chocolatier’s Workshop is a three-day, hands-on seminar created for confectioners and chocolatiers who want to start a confectionery business

Lititz, PA (February 12, 2010) – Cargill, owner of Wilbur® chocolate and Peter’s® chocolate, has announced it will offer the fifth and sixth sessions of The Chocolatier’s Workshop™ in March and May of 2010. The fifth session will take place March 22-24 and the sixth session will occur May 3-5. Both sessions will be held in Lititz, Pa. Over 30 participants have already successfully completed the three-day workshop.

“The Chocolatier’s Workshop™ is beneficial for people working in the confectionery industry,” said Courtney LeDrew, marketing manager, Cargill Cocoa & Chocolate. “With two days spent on business and marketing plans, the workshop can be instructional and valuable for those just beginning, those who need a refresher, or those in need of a few good ideas.”

The Chocolatier’s Workshop™ is an interactive, three-day seminar that focuses on opening and operating a confectionery business. The workshop consists of two days in a classroom setting where participants will learn the fundamentals of starting a chocolate business such as selecting a site location, determining the proper product mix, purchasing the correct equipment, marketing, advertising, the legal and operational landscape of business and the type of professionals who can help navigate it, and understanding an owner’s rights and responsibilities.

The third day is spent in the Cargill Cocoa & Chocolate research and development laboratory where participants will get a hands-on candy-making and tempering session with Cargill Cocoa & Chocolate’s expert instructors.

Eric Berley, a participant of The Chocolatier’s Workshop™, comments, “The class was a great beginning course for the novice like me with trained experts to help guide the individuals to a better understanding of chocolate and its properties and the mechanics of operating a full scale business within that field. I highly recommend it to anyone who is thinking about getting into the chocolate business.”

The Chocolatier's Workshop™ is limited to 10 participants who meet the workshop qualifications. Please contact Amanda Frey at 717-626-3246 or e-mail chocolate@cargill.com to register or for more information.

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Cargill Cocoa & Chocolate, based in Lititz, Pa., is a leading innovator and collaborator in chocolate, coatings and cocoa powder by bringing knowledge, technical expertise and consumer insights to drive customer growth. Cargill Cocoa & Chocolate is a subsidiary of Cargill, Incorporated, an international provider of food, agricultural and risk management products and services. With 160,000 employees in 67 countries, the company is committed to using its knowledge and experience to collaborate with customers to help them succeed. For more information, visit http://www.cargill.com.

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