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Wilbur Chocolate Home > about us > news > press release
Wilbur Chocolate Helps Customers Heat Things Up
With New Hot Coats™ Confectionery Coatings
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Ginger, jalapeno and chili flavored coatings are deliciously ideal for dipping
LITITZ, Pa. – Wilbur Chocolate understands that when it comes to today’s taste preferences, “some like it hot” is an understatement. According to Market Trends: Food Flavors and Ingredients Outlook 2006*, contemporary consumers demand food flavors that provide “a bigger bang for their bite.” With its new, naturally-flavored, easy-to-melt products – Hot Coats™ Confectionery Coatings – Wilbur Chocolate offers snack manufacturers and retail confectioners an innovative way to increase sales to an expanding audience of flavor-loving consumers.
Hot Coats™ Confectionery Coatings:
- Come in three robust flavors – ginger, jalapeno and chili
- Made with natural flavors
- Taste great with pretzels or chips and can be used to enrobe fruit or centers
- Trans fat free
- Come in easy-to-melt form
- Are compound coatings and do not require tempering
- Available in 13 kg. boxes
- Contain the flavor in the product, eliminating the need for extra ingredients and ensuring proper flavor intensity
“Wilbur Hot Coats™ Confectionery Coatings represent our capability to innovate and produce non-traditional, custom products that capture the essence of today’s emerging food trends,” said Scott Johnson, Wilbur’s product development manager. “Exotic flavors and savory spices are becoming very important to the sophisticated consumer, and the growing U.S. Hispanic market is fueling the demand. The Hot Coats™ line can help customers capitalize on this important, lucrative trend. In fact, we are continually scanning the marketplace to introduce new products that anticipate and address industry trends and help customers succeed.”
For more information, please call Wilbur Chocolate at (877) 835-4243 or visit http://wilburchocolate.com.
*Market Trends: Food Flavors and Ingredients Outlook 2006 is a new report from market research publisher Packaged Facts, a division of MarketResearch.com, a leading provider of industry-specific market research reports.
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Cargill is an international provider of food, agricultural and risk management products and services. With 142,000 employees in 61 countries, the company is committed to using its knowledge and experience to collaborate with customers to help them succeed. For more information, visit http://www.cargill.com.
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